Cuneo Gilbert & LaDuca, LLP, alongside co-counsel Shindler, Anderson, Goplerud & Weese, P.C., has filed a class action lawsuit against Casey’s General Stores for allegedly misleading consumers about in-store discounts that were not honored at checkout. The complaint, filed in August of 2025, in the Iowa District Court for Polk County, seeks to hold Casey’s accountable for false and deceptive advertising practices that caused financial harm to customers across multiple states.
The lawsuit alleges that Casey’s—operator of more than 2,900 convenience stores across 19 states—engaged in a systematic practice of advertising discounted prices on in-store merchandise but failing to apply those discounts when customers made their purchases. Plaintiff Kit Mason, filing individually and on behalf of all others similarly situated, alleges that Casey’s prominently displayed signs and shelf tags advertising discounted prices or “rebates at the register,” but failed to apply those discounts at the point of sale and failed to disclose any conditions—such as participation in the Casey’s Rewards program—required to receive the discount.
Key Allegations:
- False or Misleading Advertising: The in-store promotions led customers to believe discounts would automatically apply at checkout.
- Omission of Conditions: No notice was given that discounts were limited to rewards members or subject to additional terms.
- Pattern of Conduct: Plaintiff Mason was denied the advertised discount at two Iowa locations—in Humeston and Corydon—and alleges the same practice occurred across Casey’s stores in Iowa, Nebraska, Minnesota, Missouri, and Wisconsin.
- Unfair Market Practices: Competing convenience stores were found to honor similar promotions for all customers, highlighting the deceptive nature of Casey’s conduct.
- Consumer Harm: Thousands of consumers allegedly paid more than the advertised price, resulting in widespread financial injury.
With nearly 3,000 locations across the Midwest and Southern United States—including more than 1,100 stores in Iowa alone—Casey’s is one of the nation’s largest convenience store chains. Its substantial regional influence magnifies the potential reach and impact of the alleged deceptive practices.
Cuneo Gilbert & LaDuca stands with consumers who have been misled, overcharged, or taken advantage of by powerful corporations. Through litigation like this, our firm seeks not only to recover compensation for those affected but also to deter similar misconduct and strengthen accountability across the retail industry.